This investigation examines how social media marketing influences model graphic, brand belief, and purchase intention while in the context of attractiveness facilities in Jordan. The examine presents a model that outlines the influence of social media marketing strategies on consumer behavior. To assistance the proposed model, a quantitative strategy was used to gather knowledge via online surveys. The sample consisted of 374 respondents selected by way of non-chance benefit sampling methods.
belief and motivation are vital in developing extensive-expression relationships involving corporations and shoppers. Efficient interac-
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ences in their target audience and discover their interests. For that reason, businesses can provide tailored promotion to their
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tionnaires were being excluded, and the number of legitimate questionnaires for Examination reached 374, representing a reaction level of
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Facts Evaluation was carried out applying PLS-SEM methodologies by means of Clever PLS, particularly suited for exploratory investigation. The effects emphasize the substantial influence of social media marketing on purchase intention. In addition, the review reveals that online purchaser engagement performs a partial mediating role in the relationship in between social media marketing and purchase intention.